A COMPLETE BARE-BONES GUIDE TO OUR DIRECT-MAIL PIECES...
AND WHY THEY ARE SO SUCCESSFUL.
We've tested and researched mailers with varying time-frames/dates in markets across the country, and the data all points to this: the optimal event dates are five days, Tuesday through Saturday, with the dealership being open until at least 8:00PM on weekdays. We target Tuesday through Friday to push additional traffic on the slower days of the week, and the dealership stays open until 8:00PM to give ample time for full-time workers to leave their job and get to the event before close.
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