A COMPLETE BARE-BONES GUIDE TO OUR DIRECT-MAIL PIECES...
AND WHY THEY ARE SO SUCCESSFUL.
While most consumers respond to the mail piece via the call center number, some prefer logging on to the Internet. To capture these additional leads, we include Personal URL (PURL) websites on every direct-mail piece, utilizing the recipient's full name in the hyperlink. By visiting their personal site, the consumer goes through the same process as the call center: confirming their identity, scheduling an appointment, and uploading their information into the back-end database.
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