A COMPLETE BARE-BONES GUIDE TO OUR DIRECT-MAIL PIECES...
AND WHY THEY ARE SO SUCCESSFUL.
The traditional feature of direct-mail packages is the scratch-off sticker. Although it's been in the business for years, the scratch-off is still a simple and effective method of boosting consumer interaction - especially when paired with an affixed direct-mail product. Consumers have to engage in the mail piece, scratching it off to reveal their number and building their excitement in the process. It's nearly impossible to not feel that rush when scratching off a potential winning number!
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